Privacy And Booking Policy

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Privacy and Booking Policy

At Bay Ultrasound, we are committed to safeguarding your privacy. Any information you provide to us that identifies you will only be used in accordance with this privacy statement. We fully comply with UK data protection laws, including GDPR, and follow all relevant clinical confidentiality guidelines.

Please read this privacy policy carefully before using our website or contacting us. It outlines how we collect, use, and protect your personal data.

Last updated: 20/05/25

Personal Information

In providing our services, Bay Ultrasound will collect only the personal data necessary to deliver safe and effective care. This is always done with your consent. We adhere to the UK General Data Protection Regulation (UK GDPR) and uphold strict medical confidentiality standards.

Securing Your Information

Your privacy matters to us. We have robust physical, electronic, and procedural safeguards in place to keep your information secure. All data transmitted through our website is protected via SSL encryption.

What Information We May Hold

Medical information is kept confidential and is only shared with those directly involved in your care.

We may hold:

  1. Full name, date of birth, address, phone number, and email
  2. Information relating to the scans we perform and their outcomes
  3. Notes from any relevant conversations or communications
  4. Consent forms
  5. Correspondence with other healthcare professionals (if applicable)

When We Collect Your Information

We collect information when:

  1. You book an appointment (online, via phone, or in person)
  2. You contact us via email or social media
  3. You attend a scan and provide details as part of your visit

How We Use Your Information

We use your personal data:

  1. To provide you with high-quality ultrasound services
  2. To maintain accurate medical records
  3. To communicate effectively with you about your appointments

We will always request your consent to process your information and keep this as part of your records. You can withdraw consent at any time. We do not use your information for marketing.

Sharing Information

With your consent, we may share relevant information with:

  1. Your GP
  2. Midwives
  3. Hospital consultants
  4. Other healthcare professionals involved in your care

We ensure that all parties we share information with uphold confidentiality and data security standards.

How Long We Keep Your Information

Your information will only be retained for as long as necessary, in line with UK law and clinical record-keeping standards.

Your Rights Under UK GDPR

You have the right to:

  1. Be informed about how your data is used
  2. Access your personal information
  3. Correct inaccurate or incomplete data
  4. Request deletion of your personal data
  5. Object to how your data is used
  6. Restrict processing in certain circumstances
  7. Request a copy of your data (data portability)
  8. Withdraw consent at any time

To exercise any of these rights, please contact:

📧 info@bayultrasound.co.uk

You also have the right to raise concerns with the Information Commissioner’s Office (ICO) at www.ico.org.uk, but we kindly ask that you contact us first so we can try to resolve any issues.

Accessing Your Information

If you wish to access, amend, or remove any personal data we hold about you, please email:

📧 info@bayultrasound.co.uk

We may request additional details to confirm your identity. If you’re requesting data on someone else’s behalf, proof of legal authority may be required.